the sprint

After years of managing campaigns across hospitality brands, we’ve seen the same pattern: performance stalls when the foundation isn’t built correctly. The Sprint is an 8-week strategic engagement designed to diagnose what’s limiting your paid media performance and rebuild the structure needed to scale direct bookings with confidence.

Rather than jumping straight into campaign management, we take a step back to analyze your accounts, tracking, and strategy to identify the biggest opportunities for growth.

What’s included

Strategic Diagnosis

  • Comprehensive analysis of your paid media ecosystem across Google Ads, Meta, and metasearch

  • Identification of inefficiencies, missed opportunities, and structural issues limiting performance

  • Review of campaign architecture, audience strategy, bidding frameworks, and creative approach

Tracking & Attribution

  • Audit of conversion tracking, booking attribution, and analytics integrations

  • Review of GA4, ad platform tracking, and booking engine connections

  • Identification of gaps that may be distorting performance data or limiting optimization

Paid Media Growth Strategy

  • Strategic recommendations for campaign structure, targeting, and budget allocation
    Audience and creative insights based on booking behavior and guest intent
    Channel prioritization across search, social, and metasearch

Performance Roadmap

  • A clear paid media roadmap outlining where to focus, what to fix, and how to scale

  • Prioritized recommendations for improving efficiency and return on ad spend

  • Executive readout with strategic guidance and next steps

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Ongoing management

After the sprint, you can continue working with us as your dedicated paid media partner. We integrate into your team to manage, optimize, and scale your performance marketing across key channels. Our focus is simple: drive more direct bookings and measurable revenue through strategic paid media.

Strategic Partnership

  • Senior-level paid media leadership integrated into your marketing rhythm

  • Clear testing roadmaps, fast optimization cycles, and transparent reporting

  • Strategic recommendations tied to revenue, occupancy, and seasonality

Paid Media Management

  • Full management across Google Ads, Meta, Metasearch and more

  • Campaign optimization focused on bookings, ROAS, and acquisition cost

  • Audience strategy including prospecting, remarketing, and guest lifecycle targeting

Performance & Insights

  • Monthly reporting focused on revenue impact and campaign performance

  • Budget pacing and channel allocation recommendations

  • Ongoing experimentation with creative, audiences, and bidding strategies to improve results

Creative That Converts

  • Ad creative built specifically for performance marketing

  • We concept, produce, and optimize:

    • Short-form video and reels for paid social

    • Static and motion graphics for high-impact ads

    • Photography assets designed for remarketing and conversion

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channels + tactics we support

    • Paid Social – Meta (Facebook and Instagram), TikTok, Pinterest, LinkedIn, YouTube

    • SEM – Google Search, Bing Search, Performance Max

    • Display – Targeted visual placements on relevant travel and lifestyle sites

    • Native – Editorial-style placements on premium publications

    • Programmatic – Data-driven targeting and retargeting across the web

    • Metasearch – Google Hotel Ads, TripAdvisor, Trivago

    • Retargeting – Multi-channel remarketing to re-engage site visitors

    • OTA Displacement – Shift bookings from OTAs to direct channels

    • Photography – Rooms, amenities, lifestyle, and event coverage

    • Video Production – Short-form, long-form, and Reels/TikTok storytelling

    • Graphics and Design – Campaign assets, social graphics, and ad creative

    • Copywriting – Captions, ad copy, and blog articles

    • On-Site Shoots – Coordinated production for seasonal or campaign needs

    • Editing and Optimization – Formats tailored for web, social, and ads